With Beobank and Boondoggle Havas your question gets all the attention it deserves once again.
Following an initial wave in March and April, Beobank and Boondoggle Havas return with a new chapter of the brand campaign. Once again, it taps into a familiar feeling many people experience when dealing with a bank advisor: not feeling heard or taken into account.
This wave introduces fresh analogies: the sensation of being on a different planet than the advisor or even being invisible. Powerful metaphors that illustrate the distance and lack of understanding that some clients experience at other banks. Beobank sets this against its own approach: an attentive, human and accessible approach, where every question counts.
This new wave rolls out across online video platforms such as YouTube and Disney+, social media, OOH and DOOH, in-branch posters, radio, OLA on YouTube and Spotify, display, and NP Interscroller.
CREDITS:
Agency: Boondoggle Havas
Advertiser: Beobank
Branding and Marketing Director: Valérie Lahaut
Brand and Activation Manager: Sophie Waucampt
Communication Managers: Daphné Vander Elst, Florence Neyrinck
Business Director: Lise-Marie D’Hooghe
Account Director: Sofie Jossart
Account Manager: Charlotte Urbain
Account Executive: Zoé Guyon
CSO: Stijn Cox
Brand Creativity Director: Olivier De Laet
Creative Director: Kristof Snels
Copywriter: Gilles André
AD: William Lambiet
Motion Designer: Dorien Bradt
Lead Designer: Nadia Tweepenninckx
Designer: Léa Bouissou
DTP: Stefaan De Vos
Agency Producer : Bérengère Lurquin
Production Studio: Caviar
Executive Producer Film: Jonas Poeckens
Producer Film: Rien Behaeghe
Director: Guillaume Quere
DOP: David Doom
Post Producer: Katia Renson
Post Service & Edit: Frames
Offline Edit: Bram Dutry
Grading: Inès Henry-Manceau
Executive Producer Photo: Francesca Belmadani
Photographer: Pieter Van Goethem
Sound production: Raygun
Producer: Isabeau Geeroms
Audio creative director: Toon Jansegers
Sound engineer: Jeremy Vettorel