With Beobank and Boondoggle Havas, your question gets the attention it truly deserves

Boondoggle Havas unveils Beobank’s new brand campaign, highlighting a feeling that many customers recognize all too well: a banking environment often feels intimidating, and people get the impression that they are not being heard or that their questions are not taken seriously.

To bring that reality to life, the campaign plays on situations that we have all experienced… or almost: feeling tiny in front of an advisor, talking to what feels like a brick wall, being treated like a number or feeling like you are taking an oral exam. All these metaphors capture the unease and discomfort that is often felt during an appointment at another bank. At Beobank, it is quite the opposite: clients regain their rightful place, and every question gets the attention it deserves. Because at Beobank, every question counts.

The first wave of this new brand campaign rolls out across online videos (YouTube, Disney+), social media, OOH and DOOH, posters in branches, radio, OLA on YouTube & Spotify, display and NP Interscroller.

“With this campaign, we want to remind people that at Beobank, our clients are truly listened to, understood and supported at every step, in a personal, human and attentive way. Even if they prefer to manage their finances online, they always have access to an advisor. This campaign reflects that philosophy perfectly”
​— Valérie Lahaut, Brand and Marketing Director at Beobank

CREDITS:

Agency: Boondoggle Havas
​Advertiser: Beobank
​Branding and Marketing Director: Valérie Lahaut
​Brand and Activation Manager: Sophie Waucampt
​Communication Managers: Daphné Vander Elst, Florence Neyrinck
​Business Director: Lise-Marie D’Hooghe
​Account Manager: Charlotte Urbain
​Account Executive: Zoé Guyon
​CSO: Stijn Cox
​Brand Creativity Director: Olivier De Laet
​Creative Director: Kristof Snels ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
​Copywriter FR: Gilles André
​AD : William Lambiet
​Motion Designer: Dorien Bradt
​Lead Designer: Nadia Tweepenninckx
​Designer: Léa Bouissou
​DTP: Stefaan De Vos
​Agency Producer : Bérengère Lurquin
​Production Studio: Caviar
​Executive Producer Film: Jonas Poeckens
​Producer Film: Rien Behaeghe
​Director: Guillaume Quere
​DOP: David Doom
​Post Producer: Katia Renson
​Post Service & Edit: Frames
​Offline Edit: Bram Dutry
​Grading: Inès Henry-Manceau
​Executive Producer Photo: Francesca Belmadani
​Photographer: Pieter Van Goethem
​Sound production: Raygun
​Producer: Isabeau Geeroms
​Audio creative director: Toon Jansegers
​Sound engineer: Jeremy Vettorel