With Luminus and Boondoggle Havas, take control of your energy.

Taking control of your energy starts with the accessible solutions offered by Luminus. This is the core message of Luminus’ new brand campaign, created in collaboration with Boondoggle Havas. A message that resonates more than ever in the current context facing consumers across Belgium.

At the heart of the campaign is Emma, a Luminus customer enjoying an exceptionally seamless daily life. From charging her home battery to adjusting her advance payments and managing her green energy contract, everything runs effortlessly. Because with Luminus, Emma stays in control of her energy.

Set to the iconic Jump by Van Halen—an intergenerational anthem that infuses the spot with energy and momentum—the campaign launches with an initial wave across 40” and 30” TV commercials, short digital formats, social media activations, and (D)OOH outdoor advertising.

This campaign showcases the creative and committed partnership between Luminus and Boondoggle Havas, who continue to push the boundaries of energy together. Together beyond.

CREDITS:
​Agency: Boondoggle Havas
​Advertiser: Luminus
​Marketing Director: Marleen Nijsten
​Brand & Marketing Communication manager : Bart Swings
​Communication Campaign Manager: Pierre-Anne Jacqmain
​Business Director: Anne-Lore Vestraets
​Account Manager: Laurie Parres
​CSO: Stijn Cox
​Brand Creativity Director: Olivier De Laet
​Creative Director: Kristof Snels ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
​Copywriter: Gilles André
​Art Director: William Lambiet
​Motion Designer: Dorien Bradt
​Lead Designer: Nadia Tweepenninckx
​Designer: Léa Bouissou
​DTP: Stefaan De Vos
​Agency Producer: Bérengère Lurquin
​Production studio: Czar.be
​Executive Producer Film: Eurydice Gysel
​Producer Film: Maarten De Sutter
​Director: Marit Weerheijm
​DOP: Martijn Melis
​Post Producer: Bieke De Keersmaecker
​Post Service & Edit: Czar – Dries Derycke
​Offline Edit: Fatih Tura
​Grading: Ambassadors – George Balatoni
​Online VFX: Ambassadors
​Executive Producer Photo: Eurydice Gysel
​Photographer: Victor Pattyn
​Sound production: Raygun
​Producer: Isabeau Geeroms
​Audio creative director: Toon Jansegers
​Sound engineer: Jeremy Vettorel

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About Boondoggle

Boondoggle is a full-service digital native creative and customer experience agency, employing over 60 people in Belgium. With holistic brand building approach at its core, Boondoggle delivers creativity through advertising campaigns, digital media and marketing services, integrated with innovative digital products and services. The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers. 

Boondoggle has a combination of international and local clients, including Beobank, Luminus, Danone, Nomad Food Group, Achmea, NATO, Bancontact Payconiq Company, Stellantis Finance, BioBest, AstraSweets, Trends/Tendances, NCOI, ADESA, TWEGOS, Federale Verzekeringen et Jacqmotte. Boondoggle’s promise is “Together Beyond”. 

Boondoggle's belief is that collaboration is the key to creating meaningful brands, products and services and the agency strives to work together with its clients to take them beyond. 

www.boondoggle.eu

Contact

Havenkant 6, bus 508 3000 Leuven Belgium

+32 486 25 92 17

stijn.cox@boondoggle.eu

www.boondoggle.eu