{ "title": "With Luminus and Boondoggle Havas, take control of your energy.", "modified_at": "2026-04-06 12:00:02", "published_at": "2026-04-06 12:00:00", "url": "https://press.boondoggle.eu/with-luminus-and-boondoggle-havas-take-control-of-your-energy", "short_url": "http://prez.ly/EeAd", "culture": "en", "language": "EN", "slug": "with-luminus-and-boondoggle-havas-take-control-of-your-energy", "body": "

Taking control of your energy starts with the accessible solutions offered by Luminus. This is the core message of Luminus’ new brand campaign, created in collaboration with Boondoggle Havas. A message that resonates more than ever in the current context facing consumers across Belgium.

At the heart of the campaign is Emma, a Luminus customer enjoying an exceptionally seamless daily life. From charging her home battery to adjusting her advance payments and managing her green energy contract, everything runs effortlessly. Because with Luminus, Emma stays in control of her energy.

Set to the iconic Jump by Van Halen—an intergenerational anthem that infuses the spot with energy and momentum—the campaign launches with an initial wave across 40” and 30” TV commercials, short digital formats, social media activations, and (D)OOH outdoor advertising.

This campaign showcases the creative and committed partnership between Luminus and Boondoggle Havas, who continue to push the boundaries of energy together. Together beyond.

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CREDITS:
\u200bAgency: Boondoggle Havas
\u200bAdvertiser: Luminus
\u200bMarketing Director: Marleen Nijsten
\u200bBrand & Marketing Communication manager : Bart Swings
\u200bCommunication Campaign Manager: Pierre-Anne Jacqmain
\u200bBusiness Director: Anne-Lore Vestraets
\u200bAccount Manager: Laurie Parres
\u200bCSO: Stijn Cox
\u200bBrand Creativity Director: Olivier De Laet
\u200bCreative Director: Kristof Snels \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b \u200b
\u200bCopywriter: Gilles André
\u200bArt Director: William Lambiet
\u200bMotion Designer: Dorien Bradt
\u200bLead Designer: Nadia Tweepenninckx
\u200bDesigner: Léa Bouissou
\u200bDTP: Stefaan De Vos
\u200bAgency Producer: Bérengère Lurquin
\u200bProduction studio: Czar.be
\u200bExecutive Producer Film: Eurydice Gysel
\u200bProducer Film: Maarten De Sutter
\u200bDirector: Marit Weerheijm
\u200bDOP: Martijn Melis
\u200bPost Producer: Bieke De Keersmaecker
\u200bPost Service & Edit: Czar – Dries Derycke
\u200bOffline Edit: Fatih Tura
\u200bGrading: Ambassadors – George Balatoni
\u200bOnline VFX: Ambassadors
\u200bExecutive Producer Photo: Eurydice Gysel
\u200bPhotographer: Victor Pattyn
\u200bSound production: Raygun
\u200bProducer: Isabeau Geeroms
\u200bAudio creative director: Toon Jansegers
\u200bSound engineer: Jeremy Vettorel

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